The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® focuses on the instructions; philosophies and rules members of the NATIONAL ASSOCIATION OF REALTORS® utilize to market themselves and their business to generate leads and maintain client relationships. This product is a must-have for all NAR members. Filled with tricks and tips, learn how to take your marketing to the next level and set yourself apart from the competition. With everything from dos and don’t’s to tips on cultivating leads this is the product you need to succeed, NOW! This guide was created with support from the NAR Marketing group and includes input from hundreds of NAR members. NAR CEO Bob Goldberg provided the foreword for the product. The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® features: Eight sections including: Sales and Marketing Philosophies #1 Thing You Wish You Knew Key Dos and Don’ts Finding Business and Cultivating Leads Best Advice You Ever Received Tricks of the Trade Using Technology in Your Marketing Essentials for Success Here are some additional features about the guide: Features 122 quotes from REALTORS® for REALTORS® 16 caricature drawings to enhance the content/rules presented Realistic and fun feedback Tips for any experience level Portable “little” size at 4.25 x 5.5 inches The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® is the is the fifth in the “Little Book” series, joining The Little Blue Book: Rules to Live By for REALTORS® and The Little Red Book: Safety Rules to Live By for REALTORS® and The Little Green Book: Green Rules to Live By for REALTORS® and The Little Purple Book: International Rules to Live By for REALTORS®. These products focus on instructions, philosophies and rules members of NAR utilize to be successful and stay safe in their real estate careers.